We use Google Analytics service to gain anonymous data about the people that visit our website (location, IP, what pages people visit, etc.).
Google Analytics doesn’t collect any data that personally identifies you as an individual (such as email address, name, email, phone, home address or billing information).
This service allows us to analyze how the visitors use the web pages, so we can adapt to the user’s needs by permanently improving our website.
We might also use the information provided by Google Analytics for advertising purposes and to deliver customized marketing campaigns (retargeting) to our visitors based on the pages they have viewed on our website.
A retargeting or remarketing campaign allows us to advertise our company through Google or other third-party vendors and show customized ads on websites that users visit after visiting our website.